CBD is one of the hundred and thirty cannabinoids found in the Cannabis sativa plant. The ingredient is being credited with a growing list of health benefits and, as a result, companies from virtually every consumable category, including beverages, dietary supplements, skin care and pet products, are actively exploring business in the market.
The trends also indicate that global direct selling sales of CBD products could exceed $1 billion by 2020. Established companies as well as a growing number of start-ups have begun announcing their entry into the market.
Many businesses involved in this market are uncertain of their legal situation, what is banned and what is under discussion. Many companies are start ups and need guiding through the myriad of conflicting regulatory issues and are often faced with uncertainty as their clever business ideas outgrow their funding or management skills.